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Wilhelm Deffke: Pioneer of the Modern Logo
Wilhelm Deffke Pioneer of the Modern Logo
Considered the “father of the modern logo,? the commercial artist and architect Wilhelm Deffke cofounded Germany?s first modern advertising agency in 1915. He argued that a company?s logo should serve as the foundation of its advertising and by 1950 he had designed more than ten thousand logos. Many of them were notable for their style, which wa...  more »
ISBN-13: 9783858817372
ISBN-10: 3858817376
Publication Date: 6/15/2014
Pages: 392
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Publisher: Scheidegger and Spiess
Book Type: Hardcover
Members Wishing: 1
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