Skip to main content
PBS logo
 
 

Search - Why People Buy Things They Don't Need

Why People Buy Things They Don't Need
Why People Buy Things They Don't Need
Author: Pamela Danziger
Knowing why consumers buy what they do is the secret to predicting how they will behave in a shifting world. Yet, marketers often look only at actual consumer behavior, without finding out why the choices were made. Pamela Danziger, president of Unity Marketing, has been an astute researcher of the "whys" behind consumer behavior for more than ...  more »
ISBN-13: 9780967143996
ISBN-10: 0967143993
Pages: 250
Rating:
  ?
0 stars, based on 0 rating
Publisher: Paramount Market Publishing
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.