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Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior
Why People Buy Things They Don't Need Understanding and Predicting Consumer Behavior
Author: Pamela Danziger
Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure?Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing...  more »
ISBN-13: 9780793186020
ISBN-10: 0793186021
Publication Date: 7/1/2004
Pages: 304
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Publisher: Dearborn Trade, a Kaplan Professional Company
Book Type: Paperback
Members Wishing: 1
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