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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
Why Johnny Can't Brand Rediscovering the Lost Art of the Big Idea
Author: Bill Schley, Carl Nichols Jr.
Too many companies think that splashy advertising and cool packaging is the same thing as branding. Marketers talk about brand charisma or brand warfare, spend millions on entertaining ads starring dancing chimpanzees or cowboys herding cats, but fail to differentiate their product or give consumers a real reason to pay attention. Then they wond...  more »
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ISBN-13: 9781591841128
ISBN-10: 1591841127
Publication Date: 11/17/2005
Pages: 256
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Publisher: Portfolio Hardcover
Book Type: Hardcover
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