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Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea
Why Johnny Can't Brand Rediscovering the lost art of the Big Idea
Author: Bill Schley, Jr. Carl Nichols
Winner of the Best Marketing Books Award from Strategy + Business Magazine. ?There?s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself?or competitors and customers will do it for you. And we promise, you won?t like the tagline.? A few years back, a best seller called Why Johnny Can?t Read shocked the...  more »
ISBN-13: 9780982694169
ISBN-10: 0982694164
Publication Date: 10/4/2010
Pages: 244
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Publisher: N.W. Widener
Book Type: Hardcover
Members Wishing: 0
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