Search -
Why Not?: How To Use Everyday Ingenuity To Solve Problems Big And Small
Why Not How To Use Everyday Ingenuity To Solve Problems Big And Small Author:Barry J. Nalebuff, Ian Ayres Using this simple, proven method, anyone can come up with novel ideas for solving problems of all kinds In this refreshing, positive, and powerfully written book, we learn something critical about creativity and innovation—it’s not just for engineers and rocket scientists, and it’s not just about the cutting edge and th... more »e revolutionary. Nalebuff and Ayres show that every one of us can be innovators—changing the world in big and small ways—using not the latest technology, but good, old-fashioned ingenuity. The book is packed with examples of how Why Not thinking has helped solve—or could solve—problems in business, politics, and everyday life.« less