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Why Customers Don't Do What You Want Them to Do--and What to Do About It
Why Customers Don't Do What You Want Them to Doand What to Do About It
Author: Ferdinand F. Fournies
Using his unique Problem/Solution format, Fournies helps readers understand why customers act the way they do--and shows them how to respond in order to move the selling process to a winning conclusion. He presents 25 sales scenarios familiar to every salesperson, followed by 171 specific solutions proven to work when: "They Don't Need What You'...  more »
ISBN-13: 9780070217003
ISBN-10: 0070217009
Publication Date: 3/19/1993
Pages: 224
Rating:
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5 stars, based on 1 rating
Publisher: Mcgraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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Great tips for working with clients.


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