When the Bottom Drops Author:A. David Silver Today, business survival is war. And in time of war, only those who are prepared, win. That's why generals prepare worst-case scenarios for action: To be prepared in case war breaks out. Remember, during hard times, fortunes are made by companies and individuals who are prepared. — Your company, no matter how successful, can suddenly be sides... more »wiped by unexpected economic upheaval. The surprise attack can come from national recession, depression or runaway inflation, regional and local disaster, industry-wide downturn, or sudden product obsolescence.
Will we have trade wars? Will the federal budget and trade deficits keep eroding the dollar? Or, will rising interest rates choke the availability of credit? These are just some of the potential nightmares facing us.
Is your company ready? Can it survive the shake-up and come out stronger than ever? This is, perhaps, the most important question facing your company right now.
Readiness is the key. This war manual will teach you the four stages of survival: forecasting the effects of possible crisis, create genuine liquidity, using Back-to-the-Wall-Street-Fight techniques, redirection and growing.« less