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Web Words That Work: Writing Online Copy That Sells
Web Words That Work Writing Online Copy That Sells Author:Michael Miller Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company?s Facebook page? Or write a great Google AdWords ad? You know it?s important. Your image is at stake. Maybe a lot ofmoney, too. But you?re not a professional web copywriter. Where do you start? R... more »ight here. Million-selling author Michael Miller will teach you, show you, guide you?even if you?ve never done it before! Think you can?t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you?ll learn how to grab hold of people in seconds?because that?s all the time you?ve got! ? The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner ? Keep it short, keep it simple! ? Think like your readers, fire them up, and get them to act! ? Write text that search engines and humans will both love ? Be absolutely clear! Squeeze all the confusion out of your content ? Make sure you know just enough grammar and punctuation ? Combine text and visuals to make them both work better ? Choose the right delivery formats ? Integrate your copy into an existing web page design ? Work well with web designers and developers Detailed, expert guidance for writing: ? Web pages ? Online articles ? Blog posts ? Social media updates ? Web ads ? Email promos & newsletters ? Online press releases ? Online help & FAQs ? Smartphone & tablet content ? Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using GoogleŽ AdWords and AdSense; Using GoogleŽ Search; The Complete Idiot?s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller?s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. « less