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Web Rules: How the Internet is Changing the Way Consumers Make Choices
Web Rules How the Internet is Changing the Way Consumers Make Choices
Author: Tom Murphy
In the Web world, nothing will ever be the same. The Internet is changing the balance of power between consumers, the companies they buy from, and the social and political institutions they interact with. Corporations and institutions have only a small window in which to learn new rules of engagement, or risk being barred from the game. Veteran ...  more »
ISBN-13: 9780793136131
ISBN-10: 079313613X
Publication Date: 4/15/2000
Pages: 303
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Publisher: Dearborn Trade Pub
Book Type: Hardcover
Members Wishing: 0
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