We see that javascript is disabled or not supported by your browser - javascript is needed for important actions on the site. Read more

What's New - Home - Login

Member $avings: $81,554,243.71 | Books Available: 798,463 | Members Online: 264

Swap Used Books - Buy New Books at Great Prices!

How To Swap Books Sign Up Search submenu

PBS Market (New Books)

Gift Buying Guide

Book Browser Advanced Search Books Posted Today Member Book Reviews Award Winning Books NYT Best Sellers Amazon Best Sellers Most Traveled Copies Club Wish List

Discussion Forums Book Lists

Club Lists My Book Lists My Watched Lists Create a List

Blog Donations

School Donation Program In Memory of... Military Donation Program Friends of PBS

Box-O-Books Maps The Eclectic Pen Fun Stuff

20 Questions Sudoku Bookmark Creator

Top 100

Requests Posts Swappers Referrers Reviewers

Pulse of PBS Spread The Word

Invite Friends Bookmarks Facebook Page Facebook App More Ways...

Photo Gallery Recipes Club Tag Cloud Member Testimonials

Help Center submenu

How To Swap Books Browse Help Docs Ask the Librarian PBS Member Icons Live Help

Kiosk

PBS Market (New Books) Go Shopping Buy Credits Buy PBS Money Upgrade Membership Gift Certificates Transfer Credits

Need Help?

Search - The Way to Win: Taking the White House in 2008

The Way to Win Taking the White House in 2008
Author: Mark Halperin, John F. Harris

In The Way to Win, two of the country’s most accomplished political reporters explain what separates the victors from the victims in the unforgiving environment of modern presidential campaigns. — Mark Halperin, political director of ABC News, and John F. Harris, the national politics editor of The Washington Post, tell... more » the story of how two families–the Bushes and the Clintons–have held the White House for nearly a generation and examine Hillary Clinton’s prospects for extending this record in 2008. Based on years of research, including private campaign memos and White House communications, The Way to Win reveals the surprising details of how the Bushes and Clintons have closely studied each the other’s successes and failures and used these lessons to shape their own strategies for winning elections and wielding power.

In the case of George W. Bush, the strategic genius is Karl C. Rove, arguably the most influential White House aide in history. For the first time, Halperin and Harris cut through the myths and controversies surrounding Rove to illuminate in brilliant, behind-the-scenes detail what he actually does–his Trade Secrets for winning elections.

In the case of the Clintons, the chief strategist is Bill Clinton himself. Drawing on their fifteen years reporting on and interviewing him, Halperin and Harris deconstruct and decipher the Clinton style, identifying the methods that all candidates can use in their pursuit of the White House.

The Way to Win takes a lively and irreverent approach, but Halperin and Harris also show the disturbing ways that American politics has become a Freak Show–their name for a political culture that provides incentives for candidates, activists, interest groups, and the news media to emphasize ideological extremism and personal attack. For the first time, Halperin and Harris describe how Freak Show campaigns orchestrated by the likes of Internet pioneer Matt Drudge forced Al Gore and John Kerry to lose control of their public images (with considerable help from the candidates’ own ineptitude) and lose the White House.

On the brink of what will be one of the most intense, most exciting presidential elections in American history, The Way to Win is the book that armchair political junkies have been waiting for. Filled with peerless analysis and eye-opening revelations from the trenches, it is a must read for everyone who follows American politics.

ISBN-13: 9781400064472
ISBN-10: 1400064473
Publication Date: 10/3/2006
Pages: 480
Rating:

Currently 4/5 Stars.

4 stars, based on 2 ratings

Publisher: Random House
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Reviews: Amazon | Write a Review

Genres:

Politics & Social Sciences >> Government >> Elections
Nonfiction >> Politics >> Political Parties
Politics & Social Sciences >> Politics & Government >> United States >> Executive Branch

Back to the Top ↑

Search - The Way to Win: Taking the White House in 2008

Loading...