Skip to main content
PBS logo
 
 

Search - The Wasted Half: How To Maximize Your Advertising Dollar

The Wasted Half: How To Maximize Your Advertising Dollar
The Wasted Half How To Maximize Your Advertising Dollar
Author: John Davis
A famous department store owner once said he knew half his advertising budget was wasted, he just didn't know which half. This book tells you which half and delivers money-saving tips for advertisers of all sizes, while it exposes the egotism, waste and dysfunction of the advertising agency business. It's a must-read for any business that spends...  more »
ISBN-13: 9780595183173
ISBN-10: 0595183174
Publication Date: 5/29/2001
Pages: 120
Rating:
  ?
0 stars, based on 0 rating
Publisher: IUniverse
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.