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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
War in the Boardroom Why LeftBrain Management and RightBrain Marketing Don't See EyetoEyeand What to Do About It
Author: Al Ries, Laura Ries
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing?and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective,...  more »
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ISBN-13: 9780061669194
ISBN-10: 0061669199
Publication Date: 3/1/2009
Pages: 304
Edition: 1
Rating:
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5 stars, based on 1 rating
Publisher: Collins Business
Book Type: Hardcover
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