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Visual Identities (Continuum Studies in Semiotics)
Visual Identities - Continuum Studies in Semiotics
Author: Jean-Marie Floch
The six essays in Visual Identities are an important contribution to the growing field of industrial semiotics. Until recently there have been quite different and distinct ways of understanding commercial signs (e.g. logos, advertisements). Industry-level work has tended to look at questions of marketing and has often been reduced to mass psycho...  more »
ISBN-13: 9780826478788
ISBN-10: 0826478786
Pages: 179
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Publisher: Continuum International Publishing Group
Book Type: Paperback
Members Wishing: 1
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