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Visual Identities
Visual Identities
Author: Jean-Marie Floch
The six essays in Visual Identities are an important contribution to the growing field of industrial semiotics. Until recently there have been quite different and distinct ways of understanding commercial signs (e.g. logos, advertisements). Industry-level work has tended to look at questions of marketing and has often been reduced to mass psycho...  more »
ISBN-13: 9780826447388
ISBN-10: 0826447384
Publication Date: 1/31/2001
Pages: 224
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Publisher: Continuum
Book Type: Hardcover
Other Versions: Paperback
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