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Visual Hammer: Nail your brand into the mind with the emotional power of a visual
Visual Hammer Nail your brand into the mind with the emotional power of a visual
Author: Laura Ries
When my dad, Al Ries, wrote ?Positioning: The Battle for Your Mind? in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a brand by owning a word in the mind. Yet the best way into a mind is not with words at all. The best way into a mind is with visuals. But not any visual. You need a ?vis...  more »
ISBN-13: 9780984937066
ISBN-10: 0984937064
Publication Date: 4/23/2015
Pages: 162
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Publisher: Ries & Ries
Book Type: Paperback
Members Wishing: 1
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