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Search - Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights

Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights
Virtual Monopoly Building an Intellectual Property Strategy for Creative AdvantageFrom Patents to Trademarks From Copyrights to Design Rights
Author: Christopher Pike
Cuts through the increasingly complex maze created by our digital age of Napster and MP3 as it lays out the fundamentals of using intellectual property rights as a business tool to protect intangible assests, secure real creative advantage, and fulfill the promise of building an intellectual property company.
ISBN-13: 9781857882841
ISBN-10: 1857882849
Publication Date: 12/2001
Pages: 256
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Publisher: Nicholas Brealey Publishing
Book Type: Hardcover
Members Wishing: 0
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