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Viral Marketing in a Week
Viral Marketing in a Week
Author: Richard Perry, Andrew Whitaker
Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses?for example, Pokemon, Hotmail, and even yoyos in the school playground. This text concerns itself with how through creative marketing, these viruses can be started in order to greatly benef...  more »
ISBN-13: 9780340849040
ISBN-10: 0340849045
Publication Date: 7/1/2002
Pages: 96
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Publisher: Hodder & Stoughton
Book Type: Paperback
Members Wishing: 0
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