Viral Marketing in a Week Author:Richard Perry, Andrew Whitaker Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses?for example, Pokemon, Hotmail, and even yoyos in the school playground. This text concerns itself with how through creative marketing, these viruses can be started in order to greatly benef... more »it the products they relate to, without the marketing budgets of Nike or Coca-Cola.« less