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Value Migration: How to Think Several Moves Ahead of the Competition
Value Migration How to Think Several Moves Ahead of the Competition Author:Adrian J. Slywotzky Value Migration will set the agenda for business strategy for the next decade. It will help you u understand where value resides in your. industry today and where it will move tomorrow. It' will teach you how to anticipate what customers will want in the, future, how to deliver it to them ahead of the competition, and even how to determine w... more »ho your next major competitors will be.
Value Migration identifies for the first time a dramatic shift in the business landscape: new, aggressive, and successful companies have taken on the giant -- and are winning. Companies like Microsoft, Nucor, Starbucks, and Southwest Air have captured growth in revenue, profits, and market value from previously dominant competitors like IBM, U.S. Steel, General Foods, and United Airlines.
How have they done it? Not with new products or innovative technology, but with superior business designs. These upstarts, and some nimble incumbents like Merck, have each created a business design -- how they selected customers, differentiate their offerings, configure their resources, go to market; and capture value -- based on a strategic understanding of their customers' highest priorities.
Slywotzky charts the path of Value Migration from; obsolete to new business designs and identifies seven patterns of Value Migration, that every manager should know. He demonstrates the 'step-by-step process' by which you can evaluate your own company's situation. He reveals the specific strategic tools you can use in any company in any industry to anticipate customer changes and then design a business that will capitalize on the inevitable migration of value.
Value Migration will help you ask the right questions about your customers, your business, and your industry so that you can recognize the patterns of shifting value and think several moves ahead of the competition. It will enable you to craft the key strategies that will capture the next wave' of value growth in your industry.« less