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Usability for the Web, Second Edition: Designing Web Sites that Work (Interactive Technologies)
Usability for the Web Second Edition Designing Web Sites that Work - Interactive Technologies Author:Tom Brinck, Scott D. Wood Usability for the Web presents a beginning-to-end process for web design with an emphasis on pervasive usability, making sites that smoothly serve the needs of the end users by maintaining a focus on user experience throughout the design process. Our systematic process, time tested through over a decade of experience in building sites, guides d... more »esigners through setting site goals, getting to know the target audience, creating the content and structure of the site and the flow of interaction, laying out the visual elements, and bringing it all together with fine-tuned production and testing of all the final site elements. We provide examples and suggestions for successful, usable design at every step and in every site element. We emphasize the methods of creative design, audience research, and usability testing, and provide useful checklists and forms throughout to make the process simple, fast, and reproducible.
Case studies in each chapter show both effective and ineffective elements of example sites, with suggestions for improvement. Our view integrates all the many perspectives on a site: both what to design and how. We discuss how usability techniques can lower the costs and risks in site development and how to demonstrate the success of the design in a way that will satisfy the bean counters. We believe strongly in ethical design and in the pride a designer can take in producing engaging, creative work that users rave about.
* A complete book, one stop shopping for the web designer who wants to incorporate usability into the entire web design or web redesign process.
* Covers process and methods in detail, with a set of useful forms users can download from our web site.
* includes unique insights that reflect the experience of practicing designers
* a framework for achieving an engaging user experience and avoiding template design: not just examples of successful sites, but a way of getting to that result!
* a strong connection to the latest technologies and trends, including metrics, stylesheets, content management, and blogs.« less