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Up the Loyalty Ladder: Turning Sometime Customers into Full-time Advocates of Your Business
Up the Loyalty Ladder Turning Sometime Customers into Fulltime Advocates of Your Business
Author: Murray Raphel, Neil Raphel
Here are the 1-2-3 steps to convert prospects to shoppers to customers to clients to advocates-at the top of the Loyalty Ladder. Dozens of illustrative anecdotes, real life examples and facts to reveal the enormous edge customer focused businesses have over their competition-and the steps they take to gain an advantage. An Internationa...  more »
ISBN-13: 9780862784591
ISBN-10: 086278459X
Publication Date: 9/30/1995
Pages: 320
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Publisher: O'Brien Press Ltd
Book Type: Paperback
Members Wishing: 0
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