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Up the Loyalty Ladder: Turning Sometime Customers into Full-time Advocates of Your Business
Up the Loyalty Ladder Turning Sometime Customers into Fulltime Advocates of Your Business Author:Murray Raphel, Neil Raphel Here are the 1-2-3 steps to convert prospects to shoppers to customers to clients to advocates-at the top of the Loyalty Ladder. Dozens of illustrative anecdotes, real life examples and facts to reveal the enormous edge customer focused businesses have over their competition-and the steps they take to gain an advantage. An Internationa... more »l best seller translated into five languages.« less