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Unthinking: The Surprising Forces Behind What We Buy
Unthinking The Surprising Forces Behind What We Buy
Author: Harry Beckwith
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniqu...  more »
ISBN-13: 9780446564137
ISBN-10: 0446564133
Publication Date: 1/29/2013
Pages: 336
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Publisher: Business Plus
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 1
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