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The Unofficial Guide to Marketing Your Business Online
The Unofficial Guide to Marketing Your Business Online Author:Jason Rich In this companion to his Wall Street Journal bestseller The Unofficial Guide to Starting a Business Online, Jason Rich offers both traditional and online business owners an array of powerful online advertising and marketing techniques--along with suggestions for using the Internet to enhance public relations. The book includes inte... more »rviews with other online marketing and advertising experts and shows you how to:
Use the Web as a powerful advertising and marketing tool
Promote a traditional business online
Write effective online newsletters and press releases
Avoid the common mistakes of online advertising
Use traditional advertising and marketing techniques to get people online
Create a realistic budget for online-based promotions