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Understanding Media Users: From Theory to Practice
Understanding Media Users From Theory to Practice
Author: Tony Wilson
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the ?active audience? at the core of media studies.
  • examines the relationship between media and audiences by one of the world?s leading media scholars
  • provides a history of media effects? and an overview of the current a...  more »
  • charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
  • concludes with additional insights into the future of media reception in a global age
ISBN-13: 9781405155663
ISBN-10: 1405155663
Publication Date: 10/3/2008
Pages: 232
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Publisher: Wiley-Blackwell
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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