Understanding Media Author:Marshall McLuhan McLuhan was talking about television. Very few sets were color in those days. He talks about media -- all media -- as "extensions of man." He posits that different media are VERY differently, inherently, based on the way they affect people. — In his time, a few agreed; many disagreed, sometimes almost violently. But all took him seriously. If I w... more »ere planned a career in any media today, I would read this book three or four times and be sure that I knew how I felt about what he says, and why.« less