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Understanding Customers (Marketing)
Understanding Customers - Marketing
Author: Chris Rice, Rosemary Phipps, Craig Simmons, Chartered Institute of Marketing
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. — Each chapter of Understanding Customers consists of: * ...  more »
ISBN-13: 9780750623223
ISBN-10: 0750623225
Publication Date: 1997
Pages: 414
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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