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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Understanding China's Digital Generation A marketer's guide to understanding young Chinese consumers
Author: Heidi Schultz, Martin P. Block Ph.D., Don E. Schultz Ph.D.
A Marketer?s Guide to Understanding China?s Digital Generation China?s Digital Generation is driving the country?s rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China?s markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view ...  more »
ISBN-13: 9780984875610
ISBN-10: 0984875611
Publication Date: 1/25/2013
Pages: 324
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Publisher: Prosper Business Development Corporation
Book Type: Paperback
Members Wishing: 0
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