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Twentieth Century Advertising
Twentieth Century Advertising
Author: Dave Saunders
Advertising today is the most inescapable spectacle of all forms of modern mass communications. This book explores how the greatest campaigns of the 20th century have come to occupy a unique cultural position in the economic, social, political and aesthetic spheres of everyday life.
ISBN-13: 9781842223871
ISBN-10: 1842223879
Publication Date: 10/1/2001
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Publisher: Carlton Books Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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