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Turnaround: The New Ford Motor Company
Turnaround The New Ford Motor Company
Author: Robert L. Shook
The story of the greatess comeback in American industrial history. Robert L. Shook traces the causes of Ford's decline and the philosophies and practices that brought it back: the changing nature of the management/labor relationship, customer service, communication and teamwork, and ways to win in a global market.
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ISBN-13: 9780139320620
ISBN-10: 0139320628
Publication Date: 1990
Pages: 260
Edition: 1
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Publisher: Prentice Hall Trade
Book Type: Hardcover
Other Versions: Audio Cassette
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