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Tuned In: Uncover Extraordinary Opportunities That Lead to Business Breakthroughs
Tuned In Uncover Extraordinary Opportunities That Lead to Business Breakthroughs
Author: Craig Stull, Phil Myers, David Meerman Scott
A proven framework for creating products and services that resonate Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing product...  more »
ISBN-13: 9780470260364
ISBN-10: 047026036X
Publication Date: 6/27/2008
Pages: 224
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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