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True to Our Roots: Fermenting a Business Revolution
True to Our Roots Fermenting a Business Revolution
Author: Paul Dolan, Thom Elkjer
True to Our Roots is the story of one company's progressive and inspiring agenda to change the very nature of the California wine industry. Paul Dolan, the CEO of Fetzer Vineyards, realized in the early 1990s that deep and lasting change was needed in the way grape growers and wine makers used the land and the resources around them. His e...  more »
ISBN-13: 9781576601501
ISBN-10: 1576601501
Publication Date: 11/2003
Pages: 240
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Publisher: Bloomberg Press
Book Type: Hardcover
Other Versions: Audio Cassette
Members Wishing: 0
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