Julie reviewed True Green at Work: 100 Ways You Can Make the Environment Your Business on + 85 more book reviews
Worst
environmental book
I've
ever
read.
Yes, I'll admit there are some good ideas & websites. But its the same stuff that's been written about for decades.
This was not a "How-to Green Your Business" book. This was a "Don't-you-want-to-be-a-MegaCorporation-patting-yourself-on-the-back" book. Every business example lowered my opinion of the value of the book. What a lot of PR propaganda & green washing. "Triple-bottom-line" yourselves!
It was repetitive & (for the most part) vague...so there might have been 40 unique ideas that I'd heard about in the 80s, with another 10 from the 90s. Even my teenager noticed the repetition within 1/2 hr of reading, as well as not finding anything 'new.'
Seriously, who doesn't know that you should use both sides of a virgin piece of paper?! (No, I didn't ask if everyone is or will do it...)
I would have been much more interested if they'd highlighted unique businesses rather than SC Johnson, General Electric & Office Depot. They mentioned a few in passing...what a shame they overlooked that goldmine. Really, who is the target market here? I would think the people truly interested in buying this book would be small & medium-sized business owners/managers/directors. This book didn't highlight a single non-corporate multi-million $ company. One even said that even cutting 1% of their pollution was a huge deal...because they create such a HUGE amount of pollution' that's like saying, "You should be happy that we only poison your food 99% of the time!"
Truly uninspired.
environmental book
I've
ever
read.
Yes, I'll admit there are some good ideas & websites. But its the same stuff that's been written about for decades.
This was not a "How-to Green Your Business" book. This was a "Don't-you-want-to-be-a-MegaCorporation-patting-yourself-on-the-back" book. Every business example lowered my opinion of the value of the book. What a lot of PR propaganda & green washing. "Triple-bottom-line" yourselves!
It was repetitive & (for the most part) vague...so there might have been 40 unique ideas that I'd heard about in the 80s, with another 10 from the 90s. Even my teenager noticed the repetition within 1/2 hr of reading, as well as not finding anything 'new.'
Seriously, who doesn't know that you should use both sides of a virgin piece of paper?! (No, I didn't ask if everyone is or will do it...)
I would have been much more interested if they'd highlighted unique businesses rather than SC Johnson, General Electric & Office Depot. They mentioned a few in passing...what a shame they overlooked that goldmine. Really, who is the target market here? I would think the people truly interested in buying this book would be small & medium-sized business owners/managers/directors. This book didn't highlight a single non-corporate multi-million $ company. One even said that even cutting 1% of their pollution was a huge deal...because they create such a HUGE amount of pollution' that's like saying, "You should be happy that we only poison your food 99% of the time!"
Truly uninspired.
