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Trillion-Dollars Moms: Marketing to a New Generation of Mothers
TrillionDollars Moms Marketing to a New Generation of Mothers
Author: Maria Bailey, Bonnie Ulman
Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the power of mothers, appreciate the time they put into selecting a product, and understand what it means to be a mom today. It’s a far cry from...  more »
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ISBN-13: 9781419504570
ISBN-10: 1419504576
Publication Date: 3/1/2005
Pages: 240
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Publisher: Dearborn Trade, a Kaplan Professional Company
Book Type: Hardcover
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