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The Trend Commandments: Turning Cultural Fluency Into Marketing Opportunity
The Trend Commandments Turning Cultural Fluency Into Marketing Opportunity
Author: Larry Samuel
The Trend Commandments offers readers a new language to speak in the marketplace. The author, a leading advisor to Fortune 500 companies and major ad agencies, shows how cultural fluency is the skeleton key to creating compelling new business, strategic planning, new product, positioning, advertising, promotion, and public relations ideas.
ISBN-13: 9780972492515
ISBN-10: 0972492518
Publication Date: 3/2003
Pages: 284
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Publisher: Bang! Zoom! Books
Book Type: Hardcover
Members Wishing: 0
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