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The Translation of Advertising Texts: A Study of English-Language Advertisements and their Translations in Russian
The Translation of Advertising Texts A Study of EnglishLanguage Advertisements and their Translations in Russian
Author: Karen Smith
Since the end of Communism, Western adverts have flooded the Russian market. These have been translated, with strategies ranging from complete transference to the creation of new texts. The translation strategy depends on the power balance between translators, advertisers, text receivers, and the cultural, historical and economic situation in wh...  more »
ISBN-13: 9783639217827
ISBN-10: 3639217829
Publication Date: 1/15/2010
Pages: 296
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Publisher: VDM Verlag Dr. Müller
Book Type: Paperback
Members Wishing: 0
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