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Transformational Sales: Making a Difference with Strategic Customers
Transformational Sales Making a Difference with Strategic Customers
Author: Philip Kotler, Marian Dingena, Waldemar Pfoertsch
?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosi...  more »
ISBN-13: 9783319206059
ISBN-10: 3319206052
Publication Date: 9/14/2015
Pages: 187
Edition: 2016
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Publisher: Springer
Book Type: Hardcover
Members Wishing: 0
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