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The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture
The TransOceanic Marketing Channel A New Tool for Understanding Tropical Africa's Export Agriculture
Author: Erdener Kaynak
If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to ...  more »
ISBN-13: 9780789001160
ISBN-10: 0789001160
Publication Date: 8/25/1997
Pages: 280
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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