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Search - Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)

Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Trading Up Why Consumers Want New Luxury Goods And How Companies Create Them - Revised and Updated
Author: Michael Silverstein, Neil Fiske
First published to media acclaim in October 2003, Trading Up revealed how today’s middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before—in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportu...  more »
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ISBN-13: 9781591840800
ISBN-10: 1591840805
Publication Date: 12/29/2004
Pages: 320
Rating:
  • Currently 3.3/5 Stars.
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3.3 stars, based on 4 ratings
Publisher: Portfolio Hardcover
Book Type: Hardcover
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