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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Trading Up Why Consumers Want New Luxury Goodsand How Companies Create Them
Author: Michael J. Silverstein, Neil Fiske, John Butman
A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon. — Middle-market consumers have more discretionary income than ever before and are willing to pay extra for "new luxury" goods and services-items that deliver higher quality, technical advantages, and superior perfo...  more »
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ISBN-13: 9781591840701
ISBN-10: 1591840708
Publication Date: 4/29/2008
Pages: 320
Rating:
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Publisher: Portfolio Trade
Book Type: Paperback
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