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Trademark : Legal Care for Your Business & Product Name, 4th Ed
Trademark Legal Care for Your Business Product Name 4th Ed Author:Stephen Elias, Kate McGrath Trademarks, the names and symbols that identify your business, brand and products in the marketplace, are important assets that you need to choose carefully and vigilantly protect-especially in cyberspace. Online competitors around the world can profit from your good name, unless you act now and protect your brand equity. With Trademark, the c... more »omprehensive Nolo handbook used by small business owners, lawyers, artists and Netheads, you get the most up-to-date information you need to defend your creations. Learn how to: * choose distinctive marks that competitors can't copy
* search for other marks that might conflict with your own
* register your name or other mark with the U.S. Patent & Trademark Office
* protect your marks from use by others and maintain their legal strength
* understand and resolve trademark disputes outside the courtroom
* apply trademark law to domain names and web pages Thoroughly revised and updated,Trademark now includes a chapter on how the Web is affecting both trademark law and decisions on choosing a trademark. The book also provides step-by-step instructions for using the Patent and Trademark Office's free Internet database to perform trademark searches, and information on the PTO's new online trademark application filing utility, eTEAS. Includes all necessary forms and step-by-step instructions to register a trademark or service mark with the U.S. Patent & Trademark Office.« less