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Trade-Off: Why Some Things Catch On, and Others Don't
TradeOff Why Some Things Catch On and Others Don't
Author: Kevin Maney
A Fresh and Important New Way to Understand Why We Buy — — Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? — The answer lies in the ever-present tension between fidelity (the quality of a consumer?s experienc...  more »
ISBN-13: 9780385525954
ISBN-10: 0385525958
Publication Date: 8/17/2010
Pages: 240
Rating:
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3 stars, based on 1 rating
Publisher: Broadway Business
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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