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Toyota Under Fire: Lessons for Turning Crisis into Opportunity
Toyota Under Fire Lessons for Turning Crisis into Opportunity
Author: Jeffrey Liker, Timothy Ogden
The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis Toyota Under Fire takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of nine million vehicles last year. ...  more »
ISBN-13: 9780071762991
ISBN-10: 007176299X
Publication Date: 3/11/2011
Pages: 208
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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