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Ticket Operations and Sales Management (Sport Management Library)
Ticket Operations and Sales Management - Sport Management Library Author:James Reese In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics s... more »uch as customer service, sales, pricing, distribution, the secondary ticket market, and new ticketing technology.« less