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Thought Leadership: Prompting Businesses to Think and Learn
Thought Leadership Prompting Businesses to Think and Learn
Author: Laurie Young
Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert in that field and differentiate themself from competit...  more »
ISBN-13: 9780749465117
ISBN-10: 0749465115
Publication Date: 10/28/2013
Pages: 344
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Publisher: Kogan Page
Book Type: Paperback
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