Skip to main content
PBS logo
 
 

Search - Thinking in New Boxes: A New Paradigm for Business Creativity

Thinking in New Boxes: A New Paradigm for Business Creativity
Thinking in New Boxes A New Paradigm for Business Creativity
Author: Luc De Brabandere, Alan Iny
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. —   — LIGHTERS? —   — With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company?a business in the PEN ?box??figured out that there was growth ...  more »
ISBN-13: 9780553841190
ISBN-10: 055384119X
Publication Date: 9/4/2013
Pages: 352
Rating:
  ?
0 stars, based on 0 rating
Publisher: Random House Inc
Book Type: Paperback
Other Versions: Audio CD
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.