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Thinking in New Boxes: A New Paradigm for Business Creativity
Thinking in New Boxes A New Paradigm for Business Creativity
Author: Luc de Brabandere, Alan Iny
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. —   — LIGHTERS? —   — With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company?a business in the PEN ?box??figured out that there was growth ...  more »
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ISBN-13: 9780385360999
ISBN-10: 0385360991
Publication Date: 9/10/2013
Edition: Unabridged
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Publisher: Random House Audio
Book Type: Audio CD
Other Versions: Paperback
Members Wishing: 0
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