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Theory Construction in Marketing: Some Thoughts on Thinking (Theories in marketing series)
Theory Construction in Marketing Some Thoughts on Thinking - Theories in marketing series
Author: Gerald Zaltman, etc.
ISBN-13: 9780471981275
ISBN-10: 0471981273
Pages: 232
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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