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Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests
Testing Testing 1 2 3 Raise More Money with Direct Mail Tests
Author: Mal Warwick
Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing— when done correctly— can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Ma...  more »
ISBN-13: 9780787967123
ISBN-10: 0787967122
Publication Date: 3/12/2003
Pages: 272
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Publisher: Jossey-Bass
Book Type: Paperback
Members Wishing: 0
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