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Ten Deadly Marketing Sins : Signs and Solutions
Ten Deadly Marketing Sins Signs and Solutions
Author: Philip Kotler
Marketing's undisputed doyen offers an unbeatable guide on what not to do — As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensi...  more »
ISBN-13: 9780471650225
ISBN-10: 0471650226
Publication Date: 4/2/2004
Pages: 160
Rating:
  • Currently 2.5/5 Stars.
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2.5 stars, based on 1 rating
Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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